Jan 23, 2024
Today, we sit down with Samantha Enslen from Dragonfly Editorial
to chat about how you can turn industry jargon into compelling
content. Samantha offers a valuable look into the process of making
intricate concepts digestible, from employing the ISO's guidelines
for plain language to embracing an "explain like I'm five"
philosophy. Whether it's the tactile charm of print or the swift
click-through of digital media, we examine the evolving landscape
of content creation and why major businesses are leaning on
specialized teams like Dragonfly to articulate their value.
As we wrap up our dialogue, Samantha pulls back the curtain on the
meticulous design choices that keep readers hooked, from the allure
of a well-placed infographic to the familiar comfort of scrolling
through a PDF. We then pivot to the significance of carving out a
niche in a market brimming with agencies, as Dragonfly's expertise
in demystifying complex content sets them apart.
Eager to learn more? Samantha welcomes you into the Dragonfly community, where you can explore the interplay of writing, editing, and design to elevate your own content creation game.